How a Madurai Dental Clinic Increased Patient Appointments by 240%
The Challenge
A leading dental clinic in Madurai was struggling to attract patients from Google Search. Despite their established medical expertise, their Google Business Profile was unoptimized, suffered from name and address inconsistencies across local citation directories, and did not appear in local maps listings for high-intent keywords like 'best dentist in Madurai'.
The Strategy & Action
We audited the competitor landscape and restructured the clinic's Google Business Profile. We selected relevant primary and secondary business categories, added descriptive service descriptions, and uploaded geotagged images of their facilities. Next, we corrected NAP inconsistencies across 60+ local directory citations and built location landing pages with schema integrations.
The Results & ROI
Within 30 days of campaign launch, the clinic ranked in the top 3 Google Maps Local Pack spots. Direct mobile click-to-call conversions increased, resulting in a 240% monthly growth in new patient appointment inquiries.
“Joy Digital optimized our Google Map and local search presence. Within two weeks, we started getting direct calling leads from local search queries.”