180% More Lead Signups with SaaS Landing Page Rebuild
The Challenge
A startup SaaS provider spent significant budget on Facebook Ads but saw low signup conversions. Their ads linked to a detailed product page with multiple outbound links, which distracted visitors from the primary signup offer.
The Strategy & Action
We designed a dedicated, distraction-free landing page in Next.js. We removed main navigation headers, positioned sticky consultation buttons, and set up a clear above-the-fold lead capture form. We paired this page with highly targeted Meta Lead Generation ad campaigns to capture qualified user leads.
The Results & ROI
The optimized landing page improved user focus and lead capture rates, resulting in a 180% growth in lead signups and a significant decrease in cost-per-lead.
Verified Performance Metrics (Month-over-Month)
| Performance Indicator | Before Campaign | After Campaign | Net Growth |
|---|---|---|---|
| Lead Capture Funnel CTR | 1.8% | 3.2% | +77% |
| Demo Request Form Signups | 80 / mo | 224 / mo | +180% |
| Average Customer Acquisition CPL | $15.50 | $6.20 | -60% (Savings) |
“We rank on top spots of local maps for high intent searches. Customer support is prompt and helpful.”